I’m getting tired of so-called sociologists dissing everything cute as “infantilizing” because it helps to make them feel vindicated in their love of……
I feel as if it’s essentially a marketing campaign that worked in the ’90s, still being held onto now.
Some new form of nihonjinron.
Yeah revamping Peter Rabbit was so Cool Britania
Basically adults getting rotten and becoming really parasitic.
Make/tempting kids to buy things.
Lowest of the low.
Needed/need to be aware of that slippery slope/down side risk.
*Also what maybe more telling is that the difference of article’s length in English and Japanese on Wikipedia.
Japanese entry on Cool Japan - is like one short paragraph. That’s it.
But English entry is - basically foreign Japanese experts making it into ‘a thing’ - probably paid by Japanese bureaucracy.